This is an interesting article that focus on an aspect of the Job-to-be-done: how to frame the research work to discover what is the actual job your customers are trying to accomplish. The [...]
The ability to comprehensively identify the customer’s job-to-be-done, enables your company to develop solutions for customers’ problems.
The ability to anticipate user decision patterns is paramount to simplify and expand the customer experience.
Explore our selection of industry and academic papers on product research, product and service innovation and marketing launch.
By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption.
The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.
“Why does a user wanting a custom product sometimes innovate for itself rather than buying from a manufacturer of custom products? There is, after all, a choice-at least it would seem so.”
A person who never made a mistake never tried anything new.
Change is the law of life. And those who look only to the past or present are certain to miss the future.
Business opportunities are like buses, there's always another one coming.