Welcome

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” Steve Jobs

WELCOME TO Innotelligence

From the design to technology

JOB TO BE DONE
JOB TO BE DONE

The ability to comprehensively identify the customer’s job-to-be-done, enables your company to develop solutions for customers’ problems.

INTERACTIVE INTERFACE
INTERACTIVE INTERFACE

The ability to anticipate user decision patterns is paramount to simplify and expand the customer experience.

UNIVERSITY
UNIVERSITY

Explore our selection of industry and academic papers on product research, product and service innovation and marketing launch.

  • By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own disruption.

    Clayton M. Christensen Christensen institute
  • The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.

    Clayton M. Christensen Christensen Institute
  • “Why does a user wanting a custom product sometimes innovate for itself rather than buying from a manufacturer of custom products? There is, after all, a choice-at least it would seem so.”

    Eric von Hippel MIT
  • A person who never made a mistake never tried anything new.

    Albert Einstein Physicist
  • Change is the law of life. And those who look only to the past or present are certain to miss the future.

    John F. Kennedy US President
  • Business opportunities are like buses, there's always another one coming.

    Richard Branson Entreprenuer

FROM THE UNIVERSITY

Discover more articles in our university section